Now, is John Galliano going back to Dior? It seems that that’s the only thing that people care about, so let’s talk about it. I am predicting no, and here’s why. First of all, Dior is in safe hands.
At the end of the day, Maria Grazia sells very well. And if there’s one thing you know about Bernard Arnault is that he cares about sales. The reason why I think that he’s going to actually stay in Margiela is one of the interviews that he did for System Magazine, where he said, I had this incredible opportunity to spend time with Martin.
He said, protect yourself, take what you will from the DNA and make this house your own. Bam. And Galliano has been making this house his own.
It’s also worth noting that his contract expires in October, which doesn’t mean that he necessarily has to go somewhere he can stay in Margiela. Because at the end of the day, he showed really good results in Margiela. OTB scored a 12% raise in revenues in 2023 to 1.8 billion euros, as revenues at Maison Margiela rose 23% in 2023.
Now, the reason why I don’t want to see him in Dior is the scope of work. You don’t remember the scope of work and the substance abuse were the reasons why John Galliano hit the lowest point of his life. Could he do it? 100%.
John Galliano is one of the best designers out there. As far as all these rumors go, personally, I’m not buying them. If you’re a Givenchy fan, I’m not buying any of those.
John Galliano has been the most talked about designer in the previous year. From the spectacular show he did for Margiela, his documentary High and Low, to the Met Gala being basically a tribute to him and his work. Ashton has a fascination with John Galliano for his talent, because he constantly proves that he’s one of the best designers out there.
I predict that he’s going to stay in Margiela, and just as Martin said, he’s going to make it.
